When Innovation Needs a Stage - !DEV The Cookie Labs

When Innovation Needs a Stage

Turning Data and Science Into Interactive Experiences

Complex ideas deserve better than PowerPoint. At The Cookie Labs, we help brands like Novartis and Swissprime translate their innovations into interactive installations that people can see, touch and remember.

From holographic content to dynamic LED towers, our goal is to make abstract stories feel real.

Logical Illusion

The original briefing was simple: “We need 3D content for trade fairs.”

But the challenge went further: “… and we also need the hardware for it.”

For Novartis, we created holographic content and interactive displays that merged gesture control and touchscreen interfaces, long before such setups became the post-pandemic norm.

Instead of looping animations on a screen, visitors could literally move through the content, exploring research themes and product principles through motion and light.

The result was scientific storytelling made tangible. The installation became a modular showcase for events worldwide, blending clarity, play and curiosity.

The result was scientific storytelling made tangible.

StoryCubes

For Swissprime, we took the same principle and applied it to architecture and corporate identity.

The StoryCubes are modular LED towers that transform real-time data into living stories of light, from portfolio performance to ESG indicators. Each cube acts as both sculpture and interface, dynamically adapting to the data it displays.

Installed in showrooms and events, the StoryCubes visualize the impact and rhythm of the company’s work, turning key metrics into a constantly shifting narrative.

The technology behind it draws on our experience with interactive LED systems, including our donation cube platform for NGOs, where storytelling meets activation.

Here, that DNA evolved into a corporate storytelling format. A digital monument that grows and reacts like the company it represents.

Same DNA, Different Worlds

Ready to Light Up Your Story?

Novartis used interaction to make research relatable. Swissprime used pixels to make progress visible. Together, they show how experiential storytelling can bridge the gap between data and meaning, turning corporate spaces into communication media.

If your company’s message deserves more than a slide deck, let’s build the next installation that moves people, literally and figuratively.