At The Cookie Labs, we design recruiting experiences that combine storytelling, data precision, and platform agility to turn awareness into aspiration. Whether across 32 countries or one regional transport network, we build recruitment campaigns that attract the right people.
Here’s how that looked for ABB and ODEG.
ODEG — Recruiting That Moves People
For ODEG, one of Germany’s leading regional railway operators, we created a hybrid recruitment campaign combining cinema advertising and social media activation.
The storytelling approach humanized ODEG’s brand, showing not just the trains, but the people behind them. The outcome:
- A significant rise in qualified applications.
- Candidates who progressed further in the hiring process — proving the campaign didn’t just increase volume, but improved match quality.
The insight: when storytelling meets targeting, recruiting becomes reputation-building.
By combining emotional storytelling, platform intelligence and agile optimization, we help organizations find people who fit their mission.
If your company’s next great hire isn’t looking for you yet, we’ll make sure they find you anyway. Let’s turn your brand story into a magnet for talent.
