With projects like the Guided XR Tours at the IAA Mobility and the Dynamic Tours at the Hannover Messe Dynamic Tours, we’ve turned complex venues into interactive story worlds where every step, click and discovery has purpose.
IAA Mobility — Guiding the Future in Mixed Reality
The challenge: keep thousands of visitors oriented and inspired amid hundreds of exhibitors.
The result: seamless navigation meets narrative immersion, bridging the digital and physical world without friction.
Every point of interest became a story node, turning exploration into a guided discovery.
Built on our proprietary storytelling engine, it combines narrative logic, lead generation and data analytics in one interface. Visitors select their interests and the system adapts their route and content dynamically, creating personal journeys while offering exhibitors detailed visitor insights.
Organizers gain real-time metrics on engagement, dwell time and topic interest, transforming the fairground into a data-rich storytelling environment.
Making Public Transport Playful
Before fairs and expos, the same philosophy shaped our S-Bahn Schnitzeljagd in Stuttgart and in the Rhein-Neckar region: a mobile scavenger hunt designed to reconnect people with regional mobility not through campaigns that tell them what to think, but through experiences that invite them to explore.
Instead of presenting public transport as infrastructure, we framed it as a stage for discovery.
Players traveled by train, solved challenges and unlocked stories about sustainability, local culture and the hidden logic of the network itself.
It gamified a daily routine and reframed riding the S-Bahn as an adventure, blending education, movement and fun into a format that feels lightweight, yet delivers real depth.
In the Rhein-Neckar region, the same idea evolved into a structured challenge series: repeatable missions that combine small daily interactions with larger scavenger hunt moments. The format was designed to make entry easy and then gradually deepen engagement for those who wanted to keep going.
The results show what happens when you build participation like a journey: people engaged and progressed. The experience achieved strong completion behavior and a high share of opt-ins, proving that gamified mobility can work as a reliable engagement system.
For the 40-year anniversary of S-Bahn Stuttgart, we built the Schnitzeljagd as a time-travel journey through the system’s most memorable milestones. Participants moved from the early foundations — first stations, first tunnels, first expansions — all the way to modern improvements and innovation, including features like Wi-Fi on board.
The tone wasn’t museum-like. It celebrated the quirks, local flavor and everyday moments that make a transport system part of a city’s identity. Supported by a radio partnership, the campaign also introduced a social reward layer: the most dedicated players earned access to an exclusive pocket show featuring Namika.
By merging gamification, storytelling and data, we build experiences that help navigate not just places, but ideas.
We design dynamic journeys that inform, inspire and deliver measurable results on-site and online. Let’s create your next story to walk through.
