When we use Augmented Reality it’s never just to show, it’s to activate. From bringing brand bibles to life to replacing event halls with digital showrooms, our AR work helps brands turn physical limitations into creative momentum.
Across projects with Jägermeister, Hasbro, McDonald’s and BMW Motorrad, one truth emerges… AR isn’t about creating disposable interactions, we reveal new dimensions of what’s already there.
Jägermeister — A Book That Came Alive
How do you future-proof a brand bible? You make it interactive and adjustable.
With Jägermeister, we transformed their brand bible into a hybrid of print and digital — using our Schnizzl engine to embed unlockable layers of media, stories, and tools directly into the pages.
Readers could scan, reveal, and share exclusive content, turning reading into exploration.
The results:
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100,000+ activations within the first 30 days,
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Winner of multiple awards, including the ICMA Award for Corporate Books.
The printed page didn’t disappear — it just evolved.
BMW Motorrad — Bringing the Experience Home
During lockdowns, BMW Motorrad faced an impossible question: How do you let people feel the thrill of a test ride when they can’t leave home?
Our solution came in the form of AR-powered product experiences delivered directly through social media. Users could explore models, features and even the sound of the motor in immersive 3D from their living rooms.
The impact spoke for itself:
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Interaction and reach multiplied tenfold compared to 2019 benchmarks.
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Awarded the German Brand Award ’21 in the Lighthouse Project category.
Sometimes, the most powerful journey is the one that starts on your phone.
Hasbro & McDonald’s — Playful AR for Everyday Icons
For Hasbro, we reimagined Mr. Monopoly as an AR ambassador connecting the classic board game to its digital descendants (Monopoly Deal, mobile apps, and themed editions). Users could meet, pose and play with him through social filters, merging nostalgia with novelty.
For McDonald’s, AR became a launchpad for new menu introductions, from plant-based McNuggets to spicy editions. Playful filters turned tasting into sharing, and sharing into awareness, generating massive organic reach across key markets.
Both campaigns proved that AR doesn’t need to be complicated to be effective, it just needs to be contextual, shareable and fun.
From Jägermeister’s analog storytelling to BMW’s digital showrooms, and from Hasbro’s virtual mascot to McDonald’s social play, our AR philosophy stays consistent: We design AR not to impress technology, but to express brand.
By combining storytelling logic with interaction, we help brands make reality itself their most powerful media channel.
If your brand is ready to make its audience look twice, we’ll make sure what they see the second time is unforgettable.
